Fun facts to know and tell about beer advertising:

• Beer advertising and materials should not depict Santa Claus.*
• Beer advertising and marketing materials should not convey the impression that a beer has special or unique qualities if in fact it does not.**
• Beer advertising and marketing materials should not employ religion or religious themes.***
• Beer advertising and marketing materials should not refer to any intoxicating effect that the product may produce.
• Beer advertising and marketing materials should not depict the act of drinking.

*Next time you’re bored in traffic, write this commercial. Mine features little Timmy and a stocking heavy with aluminum cans (empty or full? which is funnier?) cutting to Santa and the reindeer getting Blitzened on the roof above.

**Interesting that this is a rule for beer advertising as opposed to, you know, advertising.

***seems like more of a wine commercial problem, doesn’t it?