Wow. I could spend all afternoon trying to reverse engineer that commercial, but I’m not sure I’d ever get close to what its creators were actually thinking. You own a gentlemen’s club; you want to entice people to visit your club; where do sucker-fingered reptilians wade into your stream of consciousness?

This could be one of those situations where the guy behind the ad just thinks about aliens all day long. His house is just full of X-Files posters and E.T. figurines, and whenever they have to do a spot for a local insurance company or used car lot, he keeps pitching, “What if aliens crash their space car, and they have less-than-perfect space credit?”
“Oh, Steve, that is every pitch you have.”
“But I already have the masks at home. Pout.”

This commercial plays on ESPN in NYC. Unbelievable.
Consider that design meeting
“Hey guys, and I’m just spitballin’ here but what if aliens came to our strip club and liked it so much they decided that they didn’t want to go home but their commander tells them to go home so they pretend they’re having engine trouble or something and then we see them getting lapdances. I mean, I don’t know, I think it could work.”